Terms of Service

These Terms of Service govern your access to and use of Ads and Pixels, provided by Houston IT Developers LLC ("we," "us," "our"). By creating an account or using the service, you agree to these terms on behalf of yourself and, if you're using it for an organization, on behalf of that organization. If you don't agree, don't use the service.

You're responsible for the accuracy of the information you provide, for keeping your login credentials secure (including enabling the two-factor authentication described in our Security page, which is required on agency and reseller tiers), and for all activity under your account, including actions taken by users you've added with a role. You must be legally able to enter into a contract to create an account, and you represent that you have authority to connect any advertising accounts you link.

The AI Optimizer analyzes your campaign data and proposes changes — it does not have unattended write access to your ad accounts. Depending on the autonomy level you choose for a client, some proposed changes (budget moves within a bounded range, pausing a clear loser) can be applied automatically within hard limits enforced in code (maximum percentage change per step, minimum time between changes, a maximum share of budget moved per week); anything beyond those limits, and any new campaign, new audience, published creative or bid-strategy change, always requires a human approval. The AI Optimizer explains its reasoning in plain language and every action it takes can be undone. We don't guarantee any specific performance outcome from using it — see "Disclaimers" below.

Subscription plans are billed on the schedule shown at signup (typically monthly), month-to-month with no annual lock-in, and you can cancel at any time from inside the app in one click, effective immediately: you're billed only for the days you used in that billing period, prorated to the day, and nothing is charged after your cancellation date, as described on Pricing. Usage-based charges (AI credits, SEO data calls, additional vault events, SMS, and similar) draw from a prepaid usage wallet for our own services and are billed as used; this wallet never holds or disburses your advertising spend to a network on your behalf — you pay platforms like Meta and Google directly with your own payment method, unless you've separately agreed to a disclosed management-fee or agency-billing arrangement with us. Where an agency-billing arrangement is in place, it's governed by its own written terms in addition to these.

You won't use Ads and Pixels to violate any law, to run advertising you don't have the right to run (for a business, product, candidate or cause you're not authorized to represent), to attempt to access another customer's account or data, to circumvent the approval controls on AI-proposed changes, or to interfere with the service's operation. Political and issue advertising through Ads and Pixels is subject to the additional disclosure, disclaimer and record-keeping rules described where that feature is offered, and to each network's own political-advertising policy.

Ads and Pixels, including its software, design, the AI Optimizer's methodology and the Results Map, is owned by Houston IT Developers LLC and licensed to you for use under these terms, not sold. You retain ownership of your own content, creative assets and data. White-label reseller customers may use their own branding on the product as described in their plan, but don't acquire ownership of the underlying platform.

To the maximum extent permitted by law, Houston IT Developers LLC will not be liable for indirect, incidental, special or consequential damages, or for lost profits or lost advertising spend, arising from your use of Ads and Pixels, even if advised of the possibility. Our total liability for any claim relating to the service is limited to the amount you paid us in the twelve months before the claim arose.

These terms are governed by the laws of the State of Texas, without regard to conflict-of-law principles, and any dispute not otherwise resolved will be brought in the state or federal courts located in Harris County, Texas.