Ads and Pixels / Agencies

The agency software that runs every client's ads from one place

Agency software built for a real book of business: one invite link connects each client's accounts, you pick who owns what, your team launches on every network from one brief, and clients see results in your brand, not ours.

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One place. Every screen.Explore below

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One invite link, not a folder of passwords

Most agency software still treats onboarding as a folder of shared passwords: chasing logins for Meta, Google, TikTok, GA4 and a CRM, one email at a time, then hoping nobody's access lapses. Ads and Pixels replaces that with a single branded link. The client opens it, sees a checklist, and taps through each platform's own login or invite — Meta's Facebook Login for Business, Google's manager-link invite, Microsoft, TikTok Business Center, Snap, Shopify, Stripe, their CRM, with LinkedIn and Pinterest joining the same checklist once those channels ship. No network offers a true one-click grant, so we don't pretend to fake one: each row turns green only when our system verifies the grant through that platform's own API, not when the client clicks a button. Rows that stall trigger a reminder to the client and a status line on your side, so you're never guessing whether a step is actually done.

Some steps have no API at all — adding a payment method to an ad account, creating a Page, a handful of token grants. Those show as guided tasks with screenshots and are verified the same way once complete. A new client can go from invite to a live campaign in under an hour once accounts are connected.

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Pick who owns the accounts — per client, not once for your whole agency

Most agency software makes one ownership decision for your whole book of business and calls it done. Not every client wants the same deal, though, so the control model here is chosen per client, not baked into your agency's setup:

Client-owned (the default for most): the client keeps their ad accounts and history; you get partner access; if they leave, they keep everything, including a full Audience Vault export.
Agency-owned: campaigns run under your Business Manager or manager account; you keep the history; the client gets a full data export on request.
Hybrid: the client owns the ad accounts, your agency keeps the creative, templates and playbooks that make your work repeatable.

Meta ad accounts can't be moved between Business Managers once claimed — if you pick agency-owned on Meta, we show that warning and require a tick-box before you confirm, so nobody finds out the hard way. Google is lower-risk agency-owned, since an ad account keeps its history when it's unlinked from a manager account. Whatever you pick, it's written into the client's contract template — portability, fees, offboarding timeline, who keeps pixel and event history, creative IP — and shown on their portal, so it's never a conversation you're having from memory during an offboarding call.

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A white-label portal your clients think you built

This is the part most agency software gets wrong: reports, the Results Map, approvals, invoices — all of it sits behind your domain and your logo, not "adsandpixels.com". Clients log in to see exactly what changed on their accounts this week, in plain language: which platform, campaign and ad produced each call, lead or sale, with the platform's own claimed numbers one click away so nothing looks hidden. Scheduled PDF and email reports carry your branding too, with an AI-written summary of what changed and why, so a client who never opens the portal still gets the story, not just a table of numbers.

Approvals live in the same portal. Build a campaign paused, send the client a review link with real ad previews, and it launches only after they say yes — optional per client, so you can skip it for accounts where you have full authority. Every automated change the AI proposes gets the same treatment: a plain-English card, the numbers behind it, and one-click undo, whether you or the client is the one approving.

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MCP and an API, so your team's tools can ask for numbers themselves

Very little agency software exposes its own data this openly. Agencies already live in Slack, spreadsheets and internal dashboards. Ads and Pixels exposes a remote MCP server that works in Claude, ChatGPT's developer mode, Cursor and Gemini CLI, plus the same functionality as a REST API and signed webhooks. You choose which clients an assistant can touch, and the tools it gets: read performance and pacing, read the audit log, propose a budget or pause — never approve one. Approving a change is never an AI tool call. Only a person in the app approves, whether that person is you or your client, so the MCP layer speeds up the busywork without moving who's accountable for spending money.

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What we don't do

Some agency software gets there by cutting corners. We don't.

We never move client money. Clients pay the networks with their own card; a managed-service fee, if any, is disclosed in writing before the first charge.
We never let an AI approve its own suggestion. A human always clicks approve.
We never merge one client's audience data with another's, even inside the same agency account.

Explore white label reporting Explore Results Map and attribution Explore the MCP server and API Explore local business advertising See pricing

A little more clarity

Frequently asked questions

Real answers before you make a decision.

Can I run every client from one login?

Yes — that's the whole point of agency software built this way. You sign in once and switch between clients; each client's data, audiences and ad accounts stay isolated from every other client, even though you're managing them from the same screen.

What happens to a client's history if they leave?

Depends on the control model you picked for them. Client-owned accounts always keep their full history and can export their Audience Vault any time, including after they leave. Agency-owned accounts stay with you, and the client gets a full data export on request.

Do you take a cut of ad spend?

Not by default, unlike some agency software that bundles ad spend into its own billing. Clients pay the networks directly with their own card. If you run a managed-service fee on top, that's your arrangement with your client, disclosed in writing — we don't add our own spend-based fee.

Can clients approve campaigns before they launch?

Yes, and it's optional per client. Turn it on for accounts where you want sign-off, and skip it where you already have full authority — every campaign still builds paused and shows real previews either way.

Is white-labeling really our domain, or "powered by Ads and Pixels" in small print?

Your domain, your logo, your emails and PDFs. There's no "powered by" line anywhere a client can see — most agency software claims white-label and still leaks the vendor's name somewhere; this doesn't.

Does the MCP server let an AI assistant spend money on its own?

No. It can read data and propose a change for a client whose autopilot is on, but approving is never an AI tool call — a human always approves in the app.

Your next move

Agency software that gives every client one login and one honest report.

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