This is ai media planning, not a static media planning strategy worksheet. Start with what you actually know: the goal (calls, leads, purchases, sign-ups, store visits, awareness), the budget and dates, how far you want to reach — a neighborhood, a metro, a state, a country, or any custom mix — and who you're trying to reach. If you have creative ready, it factors that in; if you don't yet, it notes which channels need what before it can launch there. A returning client's own history feeds the plan too, so a second campaign starts from real performance instead of a fresh guess. As a media planner and buyer, you're not filling out a form for its own sake — every field changes what comes back, and you can see why.
Ads and Pixels / AI Media Planner
A media planner that shows its forecast, not a guarantee
Give it a goal, a budget and a market. It recommends a channel mix — social, search, YouTube, DOOH, our own Local Screens, creators — with a budget split and a range of likely results, and one sentence on why each channel made the list. Channels already live turn straight into paused campaigns; Local Screens and most DOOH are recommended as part of the mix today, with one-click launch for those two coming once their own marketplaces ship.
One place. Every screen.Explore below
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What you tell the media planner
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What comes back: a mix, a split, and a range — never a single promise
The output is a recommended channel mix with a proposed budget split across each one, and a plain sentence for every channel explaining why it's in the plan — "YouTube gets 15% because your audience skews toward long-form video and your competitors aren't there yet," not just a percentage with no reasoning. Results are always shown as a range, never a single promised number, because no honest media planner can guarantee an exact outcome before a dollar is spent. You'll see channels the data doesn't support left out with a short note, instead of forced into the mix to look comprehensive. If a channel isn't available for your market — some countries and inventory types don't clear everywhere — it's skipped with a note, not silently dropped.
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Where the forecast numbers actually come from
The plan is built from Google Keyword Planner and Reach Planner forecasts, Meta's own reach estimates, and our anonymized benchmarks across similar clients — never a single vendor's rosy number taken at face value. Once a client has real history, a response-curve model (the same family used for marketing mix modeling) replaces the generic estimate with one built on that account's own results, so a repeat campaign's forecast gets sharper every time. Billboard and other DOOH choices weigh venue type, location and proof-of-play history rather than a flat CPM guess, because a screen in a commuter tunnel and a screen in a gym don't perform the same way for the same ad.
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From plan to proposal to paused campaign, in one click
A digital media planner is only useful if it turns into real, running campaigns — not a document nobody acts on. A finished plan exports as a white-labelled proposal — your logo, your brand, not ours — with e-signature built in, so an agency can send it straight to a prospect as the pitch itself. Once it's approved, the same plan becomes paused campaigns across every recommended channel with one click, built in Basic or Advanced mode exactly as planned, ready for review before anything goes live. Nothing launches on its own; the plan hands off to the same launch-readiness checks every campaign goes through, including the conversion-tracking check before spend starts.
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Screens and billboards get planned the same way
A media planner that only covers social and search misses where a lot of local reach still happens. Billboards, other digital-out-of-home inventory, and our own network of Local Screens in restaurants, gyms and churches are weighed alongside every online channel, using venue type, foot traffic and proof-of-play data instead of treating out-of-home as a rounding-error line item. For clients close to our screen network, the plan can recommend Local Screens directly, at the same transparency standard as every other channel — buying into that recommendation is coming, once the screens marketplace opens; today the recommendation itself is live, and hosting your own screen is too.
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What the media planner doesn't do
Even the best media planner has limits, and it's worth stating them plainly.
- It doesn't guarantee a result — any forecast is a range built from real data, and we say so on every plan it produces.
- It doesn't launch anything without a review; every recommended campaign is built paused, the same as if you'd set it up by hand.
- It doesn't recommend a channel your market can't actually reach, and it doesn't hide a channel that the data doesn't support just to look thorough.
- And it doesn't replace a media buyer's judgment — it hands you a starting plan with its reasoning shown, not a final answer to accept blindly.
A little more clarity
Frequently asked questions
Real answers before you make a decision.
Does the media planner guarantee a certain number of leads or sales?
No. A media planner that promises an exact number before spend starts is guessing. It shows a range of likely results built from Keyword Planner and Reach Planner forecasts, Meta reach estimates, and our own benchmarks.
Can I use it before I've connected any ad accounts?
Yes. You can generate a plan from a goal, budget and market with no accounts connected yet, which is exactly how agencies use it to build a client proposal before anything is live.
Does it include Local Screens and billboards, or just online channels?
Both, as part of the recommended mix. Billboards, other DOOH inventory, and our own Local Screens network are weighed in the same plan as social, search and video, using venue type, location and proof-of-play data. Turning that recommendation straight into a launched campaign is live for online channels today; for Local Screens and most DOOH, one-click launch is coming once their own marketplaces open.
What happens after I approve a plan?
It turns into paused campaigns across every recommended channel with one click, built exactly as planned, and goes through the same launch-readiness checks — including verified conversion tracking — before anything can go live.
Can I send the plan straight to a client as a proposal?
Yes. Every plan exports as a white-labelled proposal with e-signature built in, under your own brand, not ours.
Does the forecast get better over time?
For a returning client, yes — once there's real campaign history, a response-curve model built on that account's own results replaces the generic forecast, so the next plan is sharper than the first.
Is this a digital media buying platform, or does it just plan the budget split?
It's both. As a media buying platform it hands off directly into paused campaigns across every recommended channel — you're not exporting a plan and rebuilding it by hand somewhere else.
Does automated media buying mean I lose control over where money goes?
No. Unlike fully automated programmatic media buying platforms, the plan only recommends a channel mix and split — nothing launches without your review, and you can edit any channel's share before approving it.
Your next move
Build your first media plan free
Enter a goal, a budget and a market, and see what our media planner recommends in minutes — no ad account required to start.