Amazon's Advertising API is genuinely full-featured — campaign, budget and bid management, custom reporting, automated optimization across Sponsored Products, Sponsored Brands and Sponsored Display, plus Amazon DSP for Fire TV, Prime Video and Twitch inventory. None of that changes the fact that access is a formal application and approval process, not a self-serve signup: solution providers register through Amazon's Partner Network, which includes a security review, and realistic lead time runs to several weeks. That's Amazon's process, not a limit Ads and Pixels can shortcut, so this page tracks the real status — scoped, not connected — rather than a date we can't guarantee.
Coming
The Amazon advertising platform is coming — here's what's live now
Sponsored Products, Sponsored Brands, Sponsored Display and Amazon DSP all have real, documented APIs. All of them require a formal partner approval Ads and Pixels hasn't completed yet.
One place. Every screen.Explore below
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Why the Amazon advertising platform isn't live yet
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What the Amazon advertising platform will look like here
Once approved, Amazon should arrive as full campaign control — not a reporting mirror — covering Sponsored Products, Sponsored Brands and Sponsored Display against your product catalog, budget and bid automation, and custom reporting inside the same Results Map every other channel uses. Amazon DSP, covering Fire TV, Prime Video and Twitch CTV inventory (see YouTube & connected TV for how that fits alongside other CTV partners), is a separate and larger approval tier: realistic agency-seat entry runs an approximate $5,000–$10,000 a month per current research, unverified and likely to change, with the self-serve DSP spend floor removed as of November 2025. Amazon's own digital-signage DOOH product — 600-plus grocery and Whole Foods screens — is covered separately on the billboards & DOOH page.
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Run Amazon manually until then
Track Amazon advertising platform spend as a manual channel today: a tracked link and UTM-tagged landing page per campaign, spend entered or an invoice uploaded, and the Audience Vault attributes results to it the same way it would for a connected network. That history carries forward once the partner approval clears and the integration goes live.
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How Amazon will sit next to Meta and Google once it's live
Retail media has a structural blind spot most sellers never fix: Amazon's own dashboard only ever tells you how Amazon performed, never how a shopper who saw a Meta ad, searched Google, and then bought on Amazon actually converted. Once the integration ships, Amazon campaigns land in the same Results Map as every other channel, so a blended cost-per-customer becomes visible across all three instead of three separate exports stitched together by hand once a month. That matters most for sellers spending real money on off-Amazon awareness (Meta, Google Shopping, influencer) who currently have no honest way to connect that spend to an Amazon sale — Amazon's own attribution window and click IDs don't leave its walled garden, so today that connection is either guessed at or ignored entirely. The plan is to close that gap the same way every other channel here does: dynamic ID parameters on Sponsored ads' destination URLs, matched against the Audience Vault's own conversion record, credited only as deep as the evidence goes.
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Who's asking about Amazon
Sellers who already have real traction on Amazon — an established storefront, ratings, inventory that moves — are the ones asking hardest for this integration, because Sponsored Products and Sponsored Brands are often the single largest paid line item in their budget once they're off other networks and inside their own marketplace. Agencies running full-funnel ecommerce accounts want it for a different reason: without Amazon in the same dashboard, retail media sits in a separate silo from Meta and Google spend, making blended cost-per-customer impossible to see honestly across the whole account.
A little more clarity
Frequently asked questions
Real answers before you make a decision.
Is the Amazon advertising platform available in Ads and Pixels today?
No. Sponsored ads and Amazon DSP both have real APIs, but both require a formal partner approval that hasn't completed yet. Track spend manually using the option above until it does.
Why isn't the Amazon advertising platform self-serve like Meta or Google?
Because Amazon built it that way, not because we chose to gate it. Sponsored ads and DSP both sit behind a formal solution-provider review, unlike Meta's or Google's developer-app process, which is why this page tracks real status instead of promising a self-serve signup that doesn't exist.
How long does Amazon's partner approval usually take?
Amazon doesn't publish a fixed timeline; realistic expectations run to several weeks for solution-provider registration through the Partner Network, including a security review. That's outside our control to accelerate.
Does this cover Amazon DSP, or just Sponsored Products?
Both are planned. Sponsored Products, Sponsored Brands and Sponsored Display are one API tier; Amazon DSP (Fire TV, Prime Video, Twitch, plus the digital-signage DOOH network) is a separate, higher approval tier with its own realistic cost floor.
Does the Amazon advertising platform cover DSP's CTV inventory too?
Yes, once the DSP tier is approved — Fire TV and Prime Video CTV placements are part of Amazon DSP, covered alongside the broader connected TV picture once that inventory is reachable.
What does Amazon DSP cost, roughly?
Approximately $5,000–$10,000 a month for an agency-seat entry point, per current research — unverified and subject to change, cited here as a directional planning number, not a quote.
Will my manually tracked Amazon data transfer once it's live?
Yes. Tracked links, promo codes and logged spend stay in the same Audience Vault record; going live adds automated campaign build and direct reporting on top of history that already exists.
Is there a workaround to get the Amazon advertising platform live faster?
No, and we won't pretend one exists. Amazon's Partner Network review is Amazon's own process; the honest move is tracking spend manually now and being clear here about what stage the integration is actually at.
What can I run today instead of the Amazon advertising platform?
Google Ads' Performance Max and YouTube already reach a meaningful share of retail and video intent, and Meta remains the strongest live channel for ecommerce catalog-driven ads in the meantime.
Will Amazon campaigns use the same product catalog as Meta and Google Shopping?
That's the plan. Meta catalog and Google Merchant feeds already sync from Shopify or WooCommerce today; once Amazon's partner approval clears, Sponsored Products and Sponsored Brands are built to read against the same underlying product data instead of a second catalog you'd have to maintain by hand.
Your next move
Start on what's live, add the Amazon advertising platform when approval clears
Track Amazon manually today, and move it into full campaign control the moment the Partner Network approves access.