Trailer views and ticket click-outs are set up as native goals, not repurposed from a generic video or conversion campaign. Trailer-view campaigns use each network's own video and reach objectives — skippable in-stream, in-feed, bumper and Shorts on YouTube, Meta's video-view and awareness objectives — built for exactly what a trailer push needs. Ticket click-outs optimize toward the click itself, since that's the honest edge of what movie advertising can measure once a viewer leaves for a ticketing partner's own site.
Ads and Pixels / Film & Entertainment
Movie advertising paced to your release date, not a generic campaign calendar
Movie advertising built around a countdown, not a generic calendar: trailer views and ticket click-outs on every network, radius targeting around real theaters, and creative rotation that follows your countdown — with an honest note about what ticket sites won't tell us.
One place. Every screen.Explore below
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Movie advertising goals that match how a release actually works
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Paced to your countdown, not left running flat
A release has a shape — awareness early, urgency in the final week — so creative rotation and ad scheduling are built to follow a release countdown instead of running the same ad flat from day one. Radius targeting around real theater locations puts trailer and ticket ads in front of people close enough to actually go, using each network's own geo targeting (Meta's radius around a point, Google's radius around an address). Booking Local Screens near those same theaters as part of the same push is coming, once the screens marketplace and campaign-builder selection ship — so the campaign eventually isn't only a phone-feed thing, it can show up on a screen someone walks past on the way to the box office.
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One campaign for the whole release calendar
A single film usually needs more than one campaign type running at once — teaser-phase movie advertising months out, a trailer-drop push, a final-week urgency campaign, then an opening-weekend burst that leans harder on click-outs than awareness. Templates for each stage start you from a working setup instead of rebuilding targeting and creative rules every time the release calendar moves to its next phase, and budget can shift between stages automatically as opening day approaches, following the same pacing logic that runs the creative rotation. For a slate with more than one title, each film's movie advertising runs as its own campaign with its own tracking and its own honest results, rather than mixing performance across titles into one blended number that hides which release is actually working.
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What we don't do
- We don't claim to see a ticket purchase on a partner site we have no data feed from — the click-out is the honest edge of what's measured.
- We don't run flat, unpaced creative through an entire release window by default — countdown-based rotation is built in.
- We don't skip the radius-around-theaters option just because a campaign is also running nationally — local and national can run together.
A little more clarity
Frequently asked questions
Real answers before you make a decision.
Is this just for major studio releases, or does it work for movie advertising on a smaller budget too?
It's built for any budget — the same goal-based templates, radius targeting and countdown pacing that a studio release uses work the same way for an indie or local theatrical release, just at a smaller spend.
Can you track actual ticket sales from Fandango or Fathom?
Not directly — neither has a documented pixel or Conversions API integration that shares purchase data back to an ad platform. We track the click-out to their site honestly, and if you separately receive sales data from a ticketing partner, it can be brought in through our CRM and webhook integrations.
Does movie advertising here require a studio marketing team to run?
No — templates handle the setup work a studio team would otherwise do by hand: goal selection, radius targeting, countdown pacing and creative rotation are all pre-built, not something you configure from a blank campaign.
How does radius targeting around theaters work?
You give the app the theater locations (or we help identify them), and each network's own radius targeting handles the rest — Meta supports a radius around a point, Google Ads supports radius targeting around an address, both with network-specific minimums.
Can creative change automatically as the release date gets closer?
Yes — ad scheduling and creative rotation can be set to follow a release countdown, so early-awareness creative and final-week urgency creative run at the stages you choose, without manual swaps.
Do you support streaming releases, not just theatrical?
Yes — the same trailer-view and click-out goals work for a streaming release pointed at a watch page instead of a ticket page; radius-around-theaters simply wouldn't apply to a streaming-only release.
Which networks work best for a film release?
YouTube, including its own connected-TV inventory, for trailer reach, Meta and Instagram for both trailer views and ticket click-outs, TikTok for awareness with a younger audience — all live today from one campaign brief rather than four separate platform logins. CTV partners beyond YouTube (Samsung, Roku, Vibe and others) are coming.
Can Local Screens near a theater run the same campaign?
Not yet — booking screens near the theaters in your radius alongside your digital campaign in the same builder is coming, once the screens marketplace opens. Hosting your own screen is live today; buying into someone else's near a theater is the part that's coming.
Can we run movie advertising for more than one title at a time?
Yes — each title runs as its own campaign with its own tracking, so a slate of releases doesn't get blended into one number that hides which film is actually performing.
Your next move
Movie advertising built around your release date, not a template.
Start free and set your countdown, radius and goals for opening week.