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Ads & Pixels

Coming

Political Ad Archive

Not live yet. Here's exactly what it will contain, what it covers, and roughly when it launches.

One place. Every screen.Explore below
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This page is a placeholder

The political ad archive isn't live. This page exists so anyone — a voter, a journalist, a regulator, an advertiser considering political ads on our own Local Screens network — can see exactly what we've committed to publish and roughly when, well before the first political ad runs through it. We'd rather this page say "not yet, and here's the real plan" than stay silent until launch and leave the commitment undocumented in the meantime.

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What this archive covers — and what it doesn't

This archive is specifically for political ads sold on our own Local Screens network — the TVs in restaurants, gyms, churches and other venues that Ads and Pixels operates as the ad seller.

It does not cover political ads a customer runs through Ads and Pixels on Meta, Google or any other third-party network; those networks are the seller of that inventory, and their own political-advertising transparency systems (Meta's Ad Library, Google's Political Advertising Transparency Report) are the disclosure record for ads sold there, not this page. We're only in a position to publish a complete, first-hand archive for the inventory we actually sell.

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What will be in it

Modeled on Roku's public political ad archive, once live this page will let anyone search: the creative as it actually aired, who paid for it (the "paid for by" name and, where applicable, the committee or organization's FEC ID or state registration), the dates it ran, total spend, number of plays, and which venues or areas showed it. Records will be kept for at least seven years. Every political ad on our screens will carry a validated disclaimer before it airs — the full "paid for by" language, or the FEC's adapted short version for smaller ad formats — plus any state-specific disclosure text required based on where the screen showing it is located.

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What happens before an ad airs

Political ads on our own screens only run where the host of that screen has opted in — nothing airs on a screen whose owner hasn't specifically allowed political content. Every advertiser goes through an identity check (a government ID verification for an individual, or an FEC ID or state registration for a committee or organization), submits a signed statement that no foreign nationals fund the ad, and goes through a review queue before anything airs — the same review every ad on our screens goes through, with additional rules specific to political content. These records are exactly what populates the archive once it's live; nothing is added to the archive after the fact from memory.

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When this launches

The archive goes live alongside political-ad capability on our own Local Screens network, which is a later-stage build — after the core Local Screens product (hosting, editor, local ad marketplace) is running with real venues. We're not publishing a fixed date on this page, since it depends on that earlier work shipping first, but this page will be the first thing that changes, before the first political ad airs on our screens, not after.

A little more clarity

Frequently asked questions

Real answers before you make a decision.

Is the political ad archive live now?

No. This page describes what it will contain and the process behind it, published ahead of launch on purpose.

Does this archive cover political ads on Facebook, Google or other networks?

No — only political ads sold on our own Local Screens network, where we're the actual seller. Ads run through Ads and Pixels on other networks are covered by that network's own transparency system, such as Meta's Ad Library.

Who can run a political ad on Local Screens?

Only where the screen's host has specifically opted in to political content, and only after the advertiser passes identity verification and a review queue.

How long will archive records be kept?

At least seven years, modeled on Roku's public political ad archive practice.

Can I request early access or ask about political advertising before this launches?

Yes — email [email protected]. We can talk through the compliance model even before the archive itself is live.

Your next move

Building a political campaign?

Talk to us before this launches — we can walk through what's ready now and what's still in progress.