These guides are the same instructions we give our own clients — the exact steps, in the exact order, including the parts that trip people up. Each one names what it covers, how long it takes and what you need before you start. Some guides live on this page and cover a single ad platform's setup; others compare something (like billboard pricing) across a whole category. As Ads and Pixels adds more platforms and features, this list grows. Nothing here requires a login — read, use what's useful, and come back if it changes.
Ads and Pixels / Guides
Guides
Step-by-step, no fluff, written by the people who built the thing.
One place. Every screen.Explore below
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What's here
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Available now
Facebook pixel setup
A full walkthrough of installing the Meta Pixel and the Conversions API together, with a shared event ID so a purchase never gets counted twice. Covers Business Manager setup, the base code, standard events, testing and what changes with iOS tracking limits. ~15 minutes to read, about an hour to implement on most sites.
Billboard advertising cost
Real price ranges for static and digital billboards by market size, board type and length of run, plus what actually moves the price — location, illumination, production and whether it's a national chain-owned board or an independent operator. No invented numbers; every range is sourced.
Digital menu boards
What a digital menu board actually costs, how POS syncing works, how to choose hardware, and the questions worth asking before you buy — written for a restaurant or cafe owner replacing a printed board, not an IT department. Covers Square sync today and what's coming next.
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Coming soon
More guides are in progress, covering conversion tracking beyond Meta (Google, TikTok, LinkedIn) and choosing a geo-targeting radius per platform. Each one publishes here and in the relevant platform or channel page's internal links as it ships — nothing on this list is promised for a specific date.
Coming soon
Conversion tracking beyond Meta
Google, TikTok, LinkedIn
Coming soon
Choosing a geo-targeting radius per platform
A little more clarity
Frequently asked questions
Real answers before you make a decision.
Do I need an Ads and Pixels account to use these guides?
No. Every guide works whether or not you ever sign up — the platforms and steps are the same either way.
How often are the guides updated?
When a platform changes something the guide depends on — a new API version, a policy change, a UI redesign — we update the guide and note the date at the top.
Can I suggest a guide topic?
Yes — email [email protected]. If it's something our own clients ask about often, it's likely to get written.
Are these guides specific to Ads and Pixels, or do they work with any tool?
The setup steps (like installing a pixel) work regardless of what platform you manage campaigns from. Where a guide mentions a feature specific to Ads and Pixels, it says so.
Your next move
Or skip the manual work
Ads and Pixels installs and verifies your pixels, Conversions API and tracking automatically when you connect a platform.