Every one of these goals is what actually makes multi-channel advertising campaigns work across different networks without you learning each one's own terminology first. Choose from calls, leads, purchases, free trials or sign-ups, app installs, bookings, messages, store visits, or awareness and video views. The Campaign Builder sets each network's objective, optimization event and bidding to match. For every conversion goal — calls, leads, purchases, trials, installs, bookings, messages, store visits — the app refuses to launch until that conversion is verified firing, so you never learn a tracking gap exists after a week of spend. Awareness and reach goals only need creative, audience, budget and a working page tag in place, since those optimize on the network's own delivery.
Ads and Pixels / Campaign Builder
Build multi-channel advertising campaigns from one brief.
One brief launches multi-channel advertising campaigns across every network you've connected, instead of rebuilding the same campaign five times with five different sets of settings. Pick a goal, set a geography and a budget once, and the Campaign Builder maps all of it to each network's own objective, targeting and bid strategy — correctly, per network, not a generic "closest match."
Pick a goal, not a network setting
Geography that adapts per network, automatically
Every campaign starts with a Reach setting: Local (radius, ZIP codes, cities), Regional (counties, metros, states), National, International, or Custom with exclusions. The same setting drives every connected network at once today, with Local Screens and most DOOH joining the same Reach setting once their own marketplaces ship. The Campaign Builder knows each network's real limits and adapts with a one-line note instead of failing silently — Meta's radius runs 1 to 80 kilometers around a pin, Microsoft up to 800 kilometers, Snapchat uses circles, and LinkedIn and TikTok have no radius targeting at all, so those networks are skipped for a radius campaign with a note explaining why, not swapped for a worse substitute. International campaigns split budget by country, handle currency, language and time zone, and show which networks or inventory serve each country you picked.
Special Ad Category, handled without being asked
Housing, employment and credit campaigns are detected automatically from the business type and get the required restrictions applied without a manual checklist:
- no ZIP-code targeting,
- a 15-mile minimum radius,
- no age or gender narrowing,
- and no lookalike audiences on Meta.
Basic mode is still comprehensive
This is where most multi-channel advertising campaigns actually get built. Basic mode isn't a stripped-down starter tier — it covers every goal and every kind of geography above. Bidding is picked automatically per goal, and manual budget caps only become available once a campaign has enough conversions to set one safely, because an early manual cap is the single most common beginner mistake we found in research. Budget splits automatically across the networks you chose and stays editable. Add retargeting audiences from the Audience Vault in one click, upload creative or generate it with AI complete with real platform previews, and start from an industry template — home services, e-commerce sale, film tickets, app launch, church or nonprofit event, local restaurant — so a new client begins from a setup that already works.
Advanced mode, when you need the native controls
Advanced mode exposes every native setting per network: manual objective override with a warning, custom conversion actions and value-based bidding, bid strategies and targets, placements, device and OS targeting, dayparting, keyword match types and negatives, custom conversions, lookalike audiences, experiments, frequency caps, bulk editing across campaigns and clients, and a JSON view of exactly what will be sent. Switching to Advanced on one client never touches Basic settings on another.
Creative that matches what multi-channel advertising campaigns actually show
Upload your own images, video and copy, or generate them with AI from the client's brand kit — headlines, descriptions and image or video variants per placement. Every option shows a real platform preview built to match the actual ad unit, not a generic mockup, so you know what a Meta feed ad or a TikTok Spark Ad looks like before it's live. Multi-channel advertising campaigns often need a different crop or aspect ratio per network; the Creative Studio's auto-resize handles that from one set of source assets instead of you exporting five versions by hand.
Built paused, reviewed, then launched
Every multi-channel advertising campaign launches paused. You get real platform previews and a pre-launch policy check that flags likely disapprovals before submission, an optional client approval link, and only then a one-click Launch. One-click pause-all stops every active campaign for a client at once, for the moment you need to stop everything immediately.
Frequently asked questions
Real answers before you make a decision.
Can I launch to only some of my connected networks?
Yes. Every network is a checkbox in the brief; unchecking one leaves everything else exactly as configured and just skips that network on launch.
What happens if a goal isn't supported on a network I picked?
That goal is hidden for that network rather than mapped to a worse substitute — TikTok has no radius or store-visit goal, for example, so those options simply don't appear when TikTok is one of the networks chosen. The same rule will apply to LinkedIn's own gaps once that channel ships.
Does Basic mode limit what geography I can target?
No. Local, Regional, National, International and Custom reach are all available in Basic mode; Advanced mode adds native per-network targeting controls on top, not a different set of reach options.
Can agencies build multi-channel advertising campaigns for several clients from here?
Yes — the same builder works per client, with bulk editing in Advanced mode across campaigns and clients when you're managing several multi-channel advertising campaigns at once, not just one.
Do campaigns ever go live without my approval?
No. Every campaign is built paused and stays paused through preview, policy check and optional client sign-off; only a deliberate click on Launch changes that, and one-click pause-all can stop everything again just as fast, for every network at once.
Build multi-channel advertising campaigns from one brief, launched on every network at once.
Start a brief once and see it become a correctly configured campaign on every network you connect.