Call tracking only works if you know which ad, keyword or screen made the phone ring, and that starts with a separate number per source — one for a Google campaign, another for a Facebook ad, another for a billboard, another for a Local Screen QR code. Each pool of numbers is scoped to a client and a channel, so a call to the Google number gets credited to Google and a call to the billboard number gets credited to the billboard, with no guessing which campaign gets the win.
Ads and Pixels / Call Tracking
Call tracking that ties every call back to the ad that caused it
A tracking number for every source — network, campaign, even a single screen or billboard — with recording, transcripts and the call sent back to the network as a conversion. Built on our own telephony (AI Phone 360 / Telnyx), not a markup on someone else's.
One place. Every screen.Explore below
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A tracking number for every source
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Why call tracking matters more for local businesses than clicks do
For dental, home services, restaurants and real estate, a phone call is usually the goal itself, not a step on the way to one — and a click-only view of ad performance misses most of what those ads actually produce. Phone call tracking closes that gap: instead of judging a campaign on landing-page visits, you judge it on how many of those visits turned into a real inbound call, and which source those calls actually came from. That's the difference between a campaign that looks quiet because no one clicked "buy now" and one that's actually driving the phone to ring all day.
Dynamic number insertion — coming
Static numbers per source cover most call tracking today. Dynamic number insertion — swapping the number a visitor sees on your website itself, per session, so even organic and direct traffic can be separated from paid — is coming in a later phase and isn't live yet. We're building it on the same vault collector that already tracks visits, so when it ships, no separate setup will be needed.
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Recording, transcripts, and calls that actually count
Every tracked call can be recorded and transcribed, with qualified-call rules that separate a real inquiry from a wrong number, a hang-up, or a robocall — so your call tracking numbers reflect calls that matter, not just calls that happened. A qualified call closes the loop: it's sent back to the network that drove it as a conversion, the same way a form fill or a purchase would be, so the optimizer can credit and scale what's actually generating calls instead of judging a campaign on clicks alone.
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Built on real telephony, not a markup
This is call tracking built on our own telephony stack — AI Phone 360 and Telnyx numbers — not a reseller layer stacked on top of someone else's service. Numbers use STIR/SHAKEN-authenticated caller ID, so they show as a legitimate business call instead of getting flagged as spam risk. Recording follows the consent rules of the state the call is in, including the states that require both sides of a call to be told it's being recorded. Because it's built on our own numbers rather than resold, pricing is straightforward: numbers and minutes are billed at usage, shown on your invoice, not hidden inside a flat "call tracking" line that quietly caps how much you can actually track.
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What this call tracking doesn't do
- It doesn't assign a call to an ad it can't actually trace — an untracked number that happens to ring during a campaign is never counted as that campaign's result.
- It doesn't record a call without following the applicable consent rule for that call.
- And it doesn't swap the number on your website yet — that's the dynamic number insertion feature above, clearly labeled coming, not shipped.
A little more clarity
Frequently asked questions
Real answers before you make a decision.
How does call tracking know which ad caused a call?
Each source — a network, a campaign, a billboard, a screen — gets its own tracking number. When a call comes into that number, it's credited to that exact source; nothing is guessed from timing alone.
Is dynamic number insertion (swapping the number shown per visitor) available now?
Not yet — it's coming in a later phase. Today's call tracking uses a separate number per source, which covers the large majority of local advertising use cases; dynamic insertion adds finer detail once it ships.
Are calls recorded, and is that legal?
Calls can be recorded and transcribed, and recording follows the consent rule for the state the call is in, including states that require both parties to be told the call is being recorded.
Do qualified calls actually improve my ad results?
Yes — a qualified call is sent back to the network that drove it as a real conversion, the same as a form fill or a sale, so the AI optimizer and each network's own bidding can credit and scale what's actually producing calls.
Whose phone numbers and infrastructure does this run on?
Our own — AI Phone 360 and Telnyx, with STIR/SHAKEN-authenticated caller ID — not a markup layer on a third-party call tracking vendor.
Can I use call tracking on a billboard or a Local Screen, not just online ads?
Yes. Any source that can display or announce a phone number — a billboard, a menu board, a Local Screen QR code — can get its own tracked number, the same as a Google or Facebook campaign.
Is this call tracking software, or do I need a separate vendor for the numbers themselves?
It's both in one — call tracking software and the underlying numbers, on our own AI Phone 360 / Telnyx infrastructure, not a software layer bolted onto a third-party call tracking system.
Does the call analytics side cover sales calls specifically, or just marketing leads?
Both. Call analytics scores and reports on every qualified call, and sales call tracking works the same way whether the call came from an ad, a landing page, or a billboard number.
Your next move
Give every source its own number
Set up call tracking on your first campaign in minutes — recording, transcripts and conversions sent back to the network are included.