Twitter renamed itself X in 2023, but the old name never fully left. A lot of documentation, plenty of habit, and a fair share of search traffic still say "Twitter" as often as "X." This page follows the same rule the network's own platform does: X is the current, correct name, and "Twitter" or "twitter advertising" describes the exact same product under its previous name, not a separate thing. When something below reads "X ads" in one place and "Twitter ads" in another, treat them as interchangeable — Ads and Pixels connects to one API, under one account, regardless of which name you reach for.
Ads and Pixels / X AdsLive
X ads are live here — audience sync is coming and conversion tracking is coming next
Connect an X ads account, build a campaign in Basic or Advanced mode, and it launches paused for your review. Edit budget and pause any time from inside Ads and Pixels. Audience sync and conversion tracking through X are coming, and access still depends on X's own Ads API review.
One place. Every screen.Explore below
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X, formerly Twitter — why this page uses both names
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What's live for X ads today
Connecting an X ads account and running real campaigns from inside Ads and Pixels works now, not just reporting:
- Connect an account. X's own OAuth 1.0a authorization — an older flow than the OAuth 2 most other networks here use, still fully supported on X's side and treated the same way: no shared passwords, no screen-scraping.
- Build in Basic or Advanced mode. Basic keeps setup short around your goal; Advanced opens the fields X's Ads API exposes for manual control.
- Every campaign launches paused. Nothing spends until a person reviews and approves it — the same rule every network gets here, not a special case for X.
- Edit budget and pause a running campaign directly from Ads and Pixels, without opening X's own ads manager for either.
- Reporting reads into the Results Map next to every other channel, so an X ads campaign's numbers sit alongside Meta, Google and the rest instead of living in a separate tab.
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Building an X ads campaign: Basic and Advanced mode
Basic mode handles twitter ad management the way every live network here works: start from a goal in the campaign builder and keep setup short. Advanced mode gives you manual twitter ads targeting and campaign control over the fields X's Ads API exposes. Either way, a new twitter ad campaign never touches real budget on its own: it's created paused on X's side, and stays paused until a person reviews it and approves the launch.
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Reporting: X ads sit in the same Results Map as everything else
X's own reported numbers — spend, impressions, clicks, X's platform results — read into the same Results Map every other channel uses, so an X ads campaign shows up next to Meta, Google and the rest instead of living in a separate report. What isn't wired in yet is X's own conversions API: until that's connected, sale- and lead-level attribution for X ads campaigns runs through Ads and Pixels' own tracked links and the Audience Vault, the same mechanism a manual channel relies on, rather than a server-verified event match on X's side specifically. X's platform-reported conversions sit in a "claimed by platform" band, never blended into your verified total — the same rule applied to every network here, live or not.
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What's coming next for X ads
Two pieces aren't built yet, and this page says so plainly instead of hinting they're close. Audience sync — pushing a list from the Audience Vault into an X custom audience for retargeting, the way the Audience Vault already feeds Meta, Google, TikTok, Microsoft and Snap — is coming. So is conversion tracking through X's own conversions API, the server-side pipeline that would let X's reporting confirm a verified sale, not just a click. Both depend on X's own Ads API review, a process on X's timeline, not ours, so no date is published here until the access is actually granted.
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X ads cost and budget, without a number we can't back up
There's no twitter ads cost figure published here, on purpose. X's own auction sets the price for any given account, the same way every ad auction works, and we don't have sourced, verified first-party data of our own to publish as a baseline. What Ads and Pixels does control is the budget flow around that auction: set a budget, edit it any time without opening X's own ads manager, and pause the moment a number looks wrong. Once a campaign has enough history, its real cost per result sits in the Results Map next to every other channel — your own number, not an estimate.
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Political ads on X
Political advertising on X runs entirely under X's own advertising policy and whatever certification or disclosure it requires from an advertiser. Ads and Pixels doesn't add a separate political-ads mode for X, override that policy, or promise a workaround around it. If an ad meets X's own rules, it goes through the same paused-for-review, budget-edit-and-pause controls described above like any other X ads campaign; if X's policy blocks it, nothing about connecting through Ads and Pixels changes that. Anyone planning a political campaign on X should read X's current policy directly before assuming a given format or claim is allowed.
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Who's running X ads through Ads and Pixels
Agencies with a client who insists on X specifically — often a brand with an existing, engaged following there, a media or entertainment client, or a business whose audience skews toward real-time conversation — fit this channel best. It also fits a business that already wants to advertise on X organically and is ready to put budget behind reach it already has, rather than building an audience from zero the way a brand-new TikTok or Snapchat account would have to. For agencies running a mixed roster, X is often the one client-requested channel that used to sit outside the toolkit, tracked by hand next to everything else that's automated.
A little more clarity
Frequently asked questions
Real answers before you make a decision.
Can I build and launch an X ads campaign through Ads and Pixels today?
Yes. Connect an account, build in Basic or Advanced mode, and it launches paused on X for your review. Budget edits and pausing both work from inside Ads and Pixels too.
Why does this page say "X ads" in one place and "twitter advertising" in another?
X is the network's current name; Twitter is the name it used before the 2023 rebrand. Both describe the same product and the same connection here — nothing about the API or the account changes depending on which name you use.
Is audience sync from the Audience Vault live for X yet?
Not yet. Pushing a retargeting list into an X custom audience the way Meta, Snap and TikTok already do isn't built yet — it's coming, and this page will drop the "coming" label the day it ships.
Does conversion tracking work for X ads campaigns right now?
Reporting on spend, clicks and X's own platform numbers is live and reads into the Results Map today. Server-side conversion tracking through X's own conversions API is coming, so sale-level attribution for X currently runs through Ads and Pixels' tracked links and the Audience Vault instead.
Can I run political ads on X through Ads and Pixels?
Whether a political ad is allowed at all is entirely X's own policy and certification requirement, not something Ads and Pixels adds a mode for or overrides. If your ad meets X's own rules, it goes through the same paused-for-review flow as any other X ads campaign.
What does a twitter ads cost baseline look like?
We don't publish one. X's own auction sets price per account, and we don't have sourced first-party data of our own yet. Once a campaign runs, its real cost sits in the Results Map, which is the number worth planning a budget around.
Is there a review or approval needed to connect X ads?
Yes. Access depends on X's own Ads API review, and today's access covers connecting, campaign build, reporting, budget edits and pause — deeper access unlocks audience sync and conversion tracking once X approves it.
Is Ads and Pixels affiliated with X?
No. We connect through X's own public Ads API as a registered developer app; we're not sponsored by, affiliated with or endorsed by X Corp. X and Twitter are trademarks of their respective owner.
Can I still advertise on X if I've never used X's own ads manager?
Yes. Basic mode is built for exactly that, filling in X's own recommended targeting and bid defaults so a first-time advertiser isn't guessing at settings X's ads manager assumes you already know.
Your next move
Connect X ads, build a campaign, launch it paused
Reporting, budget edits and pause work today; audience sync and conversion tracking through X are next.